WTF? Paper or a Message From Tyler Durden?
I am not sure if this was an attempt to viral market a paper product or some one in the copy room being a big “Fight Club” fan or making a joke. I am leaning towards the joke. A real fan would know that Tyler did not live at “420 Paper St” in the movie it was 1537 Paper St. The Zip is not 19886 either.
420 is a reference to smoking Marijuana and the first rule of the Fight Club is you do not discuss the Fight Club. You surely do not let people know the street that Fight Club is on.
You tell me, was this an over zealous copy writer or has Tyler Durden moved and this is how he lets the Fight Club know?